What we do

From the cradle to the grave — there are personal and health care products and service solutions for every situation in life.

Sense – Respond – Implement

Philosophy

Consumers have more choices, but less time than ever. The rapid communication and media provide consumers with a wealth of information. On the other hand companies are challenged to develop new products and services faster. Often though, there is a gap between innovations and technical features and what consumers expect. This in turn creates opportunities for new product solutions. We are bringing an “outside-in” perspective to support clients to develop new products and solutions by integrating consumer insights into the development process.

This is what we call Consumer Power

We are a consumer driven, customer and quality focused consultancy catering to industries in the consumer products, health care and specialty textile fields.

Our expertise covers strategy, consumer and competitive research, new product and business development, classification and web assessments.

Approach

Our way is to help you turn your ideas into reality by providing tailor-made services and solutions that meet your needs and business objectives. We leverage a global network of highly regarded specialists and professionals in health care, personal care, nonwovens and materials, strategy, academia, technology and finance. Therefore we have established project-based relationships with several companies, consulting firms and individuals.

Experience

Our products and services range from project management, consumer interactions, customer and multi-client reports, workshops, interim management, publications and presentations.

We are working with multinational Fortune 500 and SME’s, local companies and organizations, trade associations, NGOs and conference organizers.

We have worked with projects in

  • Consumer insights
  • Personal care and hygiene products, i.e. fem. care, incontinence, baby products and wipes
  • Health care, surgical and wound care products
  • Nano materials and filtration
  • Nonwovens, fibers and film
  • New product development
  • Business development and market analysis

 

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